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Exhibitor Success and ROI Center

Want More Exhibiting Success & Better ROI?
ATS Can Help You Get It!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. But you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

The ATS Exhibitor Success & ROI Center is your and your entire staff’s FREE, on-demand, 24/7 resource to address your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.

For starters, check out the Standout Exhibit Report from ATS 2018. The ATS provides all exhibitors with an E3 – Exhibitor Effectiveness Evaluation so exhibitors understand, with regard to the booth display, things they are doing well and areas that could be improved. Our evaluators compile the best ideas into the Standout Exhibit Report. Use this report for ideas and inspiration when planning your booth for ATS 2019.

The Exhibitor Success & ROI Center provides three easy ways to find the information and solutions you need to stay ahead:

1. Re-playable Exhibitor Webinars

  • Replay: New Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience
    Webinar Link
    Workbook

    ATS wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational web-briefing. ATS staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at ATS 2019, and useful knowledge and exhibiting tools and resources critical to your company’s exhibiting success.

  • Replay: Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI
    Webinar Link
    Workbook

    Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it. Attend this insightful and practical exhibiting webinar to go inside the tradeshow numbers and learn why, what and how to measure to assess and report exhibiting performance, value and ROI. A “must-attend” event for every exhibitor wanting to measure and improve results.

  • Replay: How to Make Your ATS Exhibit Stand Out from the Crowd
    Webinar Link
    Workbook

    Competition for attendees’ attention and time in the exhibit hall is fierce. What are the key factors that determine whether an attendee notices an exhibit and stops to enter, or just passes right by? What improvements can you make to deliver a higher quality attendee experience and increase traffic and dwell time in your exhibit? These important questions and many more will be answered in this all new exhibitor webinar.

  • Replay: If Exhibiting ROI is the Name of the Game… Lead Management is the Playbook
    Webinar Link
    Workbook
  • Replay: Increasing Brand Visibility & Driving Qualified Booth Traffic: How to Effectively Use Integrated Marketing to Brand and Attract Enough of the Right Attendees to Your ATS Exhibit
    Webinar Link
    Workbook
  • Replay: Meeting Attendees Learning & Shopping Needs Through In-Booth Demonstrations and Presentations
    Webinar Link
    Workbook
  • Replay: Secrets of the Aisles: How to Prepare Your Booth Staff for Peak Performance
    Webinar Link
    Workbook

2. How-to Exhibiting Article Series

Concise, informative, and loaded with useful information and practical knowledge, these articles address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

3. Strategic Planning Exercises: Gather your team and do these exercises around the recommendeded timeframes

  1. Define Your Outcomes 16 weeks prior to the show
  2. Identify & Attract Your Ideal Visitors 12 weeks prior to the show
  3. Manage Your Visitor Experience10 weeks prior to the show
  4. Lead Management6 weeks prior to the show
  5. Measure Your Performance & ROI4 weeks prior to the show

Ask the Tradeshow Expert

ATS has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic, and Mr. Davis will respond within 48 hours. Submit your question now!