PRESS

Style Guide

Requirements for all advertising, sponsorships, mailing lists, and all other promotional materials. The ATS edits text to conform to the Style Guide.

Academic, Courtesy, Legislative, Professional Titles and Surnames  

If title precedes name, uppercase (Professor of Pediatrics Samuel Smith, MD). If it follows, lowercase (Samuel Smith, MD, professor of pediatrics).Notes:

  • On first reference: MD, PhD, or RT 
  • On second reference: Dr.
  • Not a doctor: Use Mr. or Ms. on second reference. 
  • Use of first name acceptable in direct quotes. 
  • When referencing institution after title, the inclusion of city and state is not necessary for major institutions: “Samuel Smith, MD, professor of pediatrics at Johns Hopkins University School of Medicine.” 
  • Rep., Reps., Sen. and Sens. as formal titles. Spell out, lowercase representative and senator in other uses. 
  • Do not use any honorific titles behind people’s names, such as FACP.   

Acronyms, Abbreviations 

No periods (MD, PhD, AJRCCM). Exceptions: U.S., Dr., Rep., a.m., p.m. Do not put abbreviations or acronyms in parentheses behind full names unless they’re difficult to recognize on second reference. Notes:

  • Acceptable: “The National Institutes of Health announced…”   
  • Not acceptable: “The National Institutes of Health (NIH) announced…” 

American Thoracic Society  

  • On first reference: American Thoracic Society
  • On second reference/use in headline: T/the ATS or T/the Society.
  • Possessive: the ATS’s (not the ATS’). 

ATS 2021 International Conference

On first reference: The/the ATS 2021 International Conference (exceptions include pages within the International Conference website and promotional materials in which the context is immediately clear or space is limited).

On second reference and in headlines:

  • ATS 2021
  • T/the International Conference
  • In longer texts — in which variety makes copy more readable — the use of conference (rather than International Conference) is acceptable.

Not acceptable: meeting, annual meeting, congress

Cities, States 

All domestic and international cities are followed by state, province, and/or country. Domestic cities do not need to be followed by country. Example: Houston, Texas

Dates, Months

Abbreviate these months per AP Style:

  • Jan.
  • Feb.
  • Aug.
  • Sept.
  • Oct.
  • Nov.
  • Dec.

Do not include “th” in the date. Examples: Jan. 7 and July 7. Use a year if not apparent: Jan. 7, 2019.

Spell out when using alone or with a year:

  • It was an unseasonably warm December. 
  • They planned to revive the initiative by March 2022. (No comma between month and year in this instance.) 

How to list time for events: Time and Time Zone, Day, Date. Example:

  • 5 p.m. EDT, Thursday, July 16, 2019 

email, e-newsletter, e-book 

Note the hyphen use.

Graphic Design Rules

The ATS allows approved use of the ATS 2021 Conference logo.

Advertisers, exhibitors and supporters are required to submit a request to use the conference logo along with a reference, description or sample by emailing czahn@thoracic.org. The ATS 2021 Logo Use and Permission Guidelines will be available soon. Please check back for more information.

Advertisers, exhibitors, and supporters cannot:

  • Use the ATS association logo or tagline.
  • Use the ATS blue (reflex blue)
    • ATS Blue: Pantone - Reflex Blue C, RGB - 37, 65, 143, CMYK -100, 90, 10, 0
  • Use the ATS 2021 artwork (except approved exhibitor ATS 2021 conference logo) or colors:
    • RGB – 0, 22, 137, CMYK – 100, 96, 12, 9, HEX – 001689, PMS – 2746 C
    • RGB – 20, 89, 209, CMYK – 86, 68, 0, 0, HEX – 1459D1, PMS – 285 C
    • RGB – 255, 205, 56, CMYK – 0, 19, 87, 0, HEX – FFCD38, PMS – 123 C
    • RGB –79, 179, 163, CMYK – 67, 7, 43, 0, HEX – 4FB3A3, PMS – 563 C
    • RGB – 192, 50, 92, CMYK – 20, 94, 50, 4, HEX – BF325C, PMS – Strong Red C
    • RGB – 148, 151, 153, CMYK – 45, 35, 35, 0, HEX – 949799, PMS – Cool Gray 7 C

Headlines 

Headlines should be “up style.” Capitalize the first word (and the first word after a colon in the headline), as well as the first letter of each word that follows, with the exception of prepositions, articles, and conjunctions, unless they are longer than three characters. Always use numerals. Acronyms accepted unless obscure.

  • Prepositions: Under, Above, on, at, by, After, Before, Around, Amid, With 
  • Articles: the, a, an 
  • Conjunctions: and, or, nor, While 
  • Hyphens and compound words: Aspirin-Exacerbated Respiratory Disease (both parts of hyphenated word) 
  • Lowercase “to,” which is a preposition and an infinitive marker. 
  • Example: ATS Joins in Effort to Fight Against Global TB 

Health care 

Always two words, no hyphen. Example: health care proposal 

Hyperlinks 

Omit www prefix of a URL. Example: thoracic.org 

Industry Programs

Required Text for Industry Programs

  1. An Industry Program presentation at the ATS 2021 International Conference
    This presentation is sponsored by _____ (name of sponsor) and is open to all ATS 2021 International Conference attendees.
    • OR –
  2. An Industry Program presentation at the ATS 2021 International Conference
    This presentation is sponsored by _____ (name of sponsor). Due to regulatory restrictions, this presentation is only available to attendees (from/not from) the United States (or other regions, countries).
  • It is strictly prohibited to use “American Thoracic Society”, “ATS”, “ATS 2021”, or any reference thereof, in a website link, email address, RSVP link, or registration link.
  • Do not use any honorific titles behind people’s names such as FACP.

Industry Solutions Center

On first reference: T/the ATS 2021 Industry Solutions Center
On second reference and in headlines: T/the Industry Solutions Center
Not acceptable: Exhibit Floor, Exhibit Hall
Microsites: The ATS allows exhibitors to use "ATS 2021" as part of their URL for microsites. Example: example.com/ATS2021

Internet

Capitalize. 

Numbers 

Spell out one through nine. Use numerals for 10 and greater. Exception: Percentages should be written as numerals. For consistency, another exception to the rule applies when there are several figures in one sentence. Examples:  

  • “Last year, 15,000 members gave to the Funds for the Future program, including more than 100 who gave $250 or more, and 8 [rather than “eight”] people who gave more than $1,000.” 
  • “Of the total amount of ATS 2020 attendees, 4.7 percent practice in South America.”  

Phone, Fax  

Use dashes not parenthesis: 212-315-6442. Do not use periods in place of dashes. 

Percentages  

Percentages are always expressed as numerals, followed by the word “percent” (not the % symbol). 

Serial Comma 

Use serial comma unless copy is for press releases. Example: His clinical research interests include tuberculosis and other mycobacterial diseases, pulmonary vascular disease, and rare lung diseases.

Spacing 

Use only one space between sentences. 

Time  

Midnight, 12 p.m., 11 a.m., 1 p.m., 9 to 11 a.m. or 9‒11 a.m., 9 a.m. to 5 p.m. All times should indicate time zone (EST, EDT, etc.) unless it’s clear from the context or a previous reference in the text to the time zone. Note: Do not use “noon.” Instead, use “12 p.m.”  

How to list time for events: Time and Time Zone, Day, Date: 

  • 5 p.m. EST, Wednesday, Dec. 8, 2021.   

United States, U.S.  

Acronym acceptable when used as an adjective or noun. Examples:

  • We have many members based in the United States.
  • We have many members based in the U.S.
  • We value our U.S. members.

website 

One word, lowercase. Example: “Visit the website for more details.”