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ATS 2017 Style Guide

Requirements for medical bag inserts, door drops, ads in the ATS Daily Bulletin, Exhibit Guide, the Final Program, direct mail and e-mail pieces, banners, clings, aisles signs, and all other promotional materials. The ATS edits text to conform to the Style Guide.


American Thoracic Society
On first reference: The American Thoracic Society. On second reference/use in headline: T/the ATS or T/the Society. Possessive: the ATS’s (not the ATS’).

ATS 2017 International Conference Name
On first reference: The/the ATS 2017 International Conference (Exceptions include pages within the International Conference website and promotional materials in which the context is immediately clear or space is limited).

On second reference and in headlines:

  • ATS 2017 Washington, DC (No dot, hyphen, en dash, or em dash between year and location. If included in the middle of a sentence, place a comma after “DC.” Example: ATS 2017 Washington, DC, will bring together more than 14,000 pulmonary, critical care, and sleep professionals from around the world.)
  • ATS 2017
  • T/the International Conference
  • In longer texts — in which variety makes copy more readable — and in direct quotes, “conference” (rather than International Conference) is acceptable.

Not acceptable: meeting, annual meeting, congress, or event.

ATS 2017 Convention Center Name
On first reference, T/the Walter E. Washington Convention Center. On second reference and in headline: T/the convention center.

Room Locations
When referencing room locations, include hotel name, followed by room name, followed by building and/or level in parenthesis.
Example: Marriott Marquis Washington, Marquis Ballroom Salon 1 (Level M2)

Exhibit Hall
Capitalize
First Reference: T/the ATS 2017 Exhibit Hall
Second Reference/Headline Reference: T/the ATS 2017 Exhibit Hall; T/the Exhibit Hall
Location of Exhibit Hall: Halls A-B (Lower Level)

Booth Numbers
The following are all acceptable references to booth numbers at ATS 2017. For references that appear outside of the Walter E. Washington Convention Center (mailers, etc.) “at ATS 2017” is required after each of the options listed below. For references that appear inside the convention center (banners, floor clings, etc.), it is not.

  • Stop by Booth #XXX
  • Visit Booth #XXX
  • Visit Stand #XXX
  • Visit us at Booth/Stand #XXX

Cities, States
All domestic and international cities are followed by state, province, and/or country. Domestic cities do not need to be followed by country. Example: Washington, DC

Dates, Months
Abbreviate these months AP Style: Jan., Feb., Aug., Sept., Oct., Nov., Dec. Do not include “th.” Examples: Jan. 7 and July 7. Use a year if not apparent: Jan. 7, 2017. Spell out when using alone or with a year:

  • How to list time for events: Time and Time Zone, Day, Date.
    • Example: 5 p.m. EDT, Wednesday, Nov. 4, 2017.

Graphic Design Rules
Advertisers, exhibitors and supporters cannot:

  • Use the ATS logo or tagline
  • Use the ATS 2017 logo
  • Use the ATS blue (reflex blue)
  • Use the ATS 2017 artwork (as treated by ATS 2017)
  • Use the ATS 2017 colors:
  • PMS 662 (and its ‘family’ – i.e. similar colors in the PMS and/or Web-safe palettes)
  • PMS 221 (and its ‘family’ – i.e. similar colors in the PMS and/or Web-safe palettes)
  • PMS 428 (and its ‘family’ – i.e. similar colors in the MS and/or Web-safe palettes)
  • Reflex Blue

Headlines
Headlines should be “up style.” Capitalize the first word (and the first word after a colon in the headline) as well as the first letter of each word that follows with the exception of prepositions, articles, and conjunctions unless they are longer than four characters. Always use numerals. Acronyms accepted unless obscure.

  • Prepositions: Under, Above, by, After, Before, Around
  • Articles: the, a, an
  • Conjunctions: and, or, nor, While
  • Hyphens and compound words: Aspirin-Exacerbated Respiratory Disease (both parts of hyphenated word)
  • Lowercase “to,” which is a preposition and an infinitive marker.
  • Example: ATS Joins in Effort to Fight Against Global TB.

Health care
Always two words, no hyphen. Example: health care proposal.

Hyperlinks
Omit www prefix of a URL. Example: thoracic.org

Numbers
Spell out one through nine. Use numerals for 10 and greater. Exception: percentages should be written as numerals. For consistency, another exception to the rule applies when there are several figures in one sentence. Examples:

  • “Last year, 15,000 members gave to the Funds for the Future program, including more than 100 who gave $250 or more, and 8 [rather than eight] people who gave more than $1,000.”
  • “Of the total amount of ATS 2012 attendees, 4.7 percent practice in South America.”

Phone, Fax
Use dashes not parenthesis: 212-315-6442. Do not use periods in place of dashes.

Percentages
Percentages are always expressed as numerals, followed by the word “percent” (not the % symbol).

Serial Comma
Use serial comma unless copy is for press releases. Example: His clinical research interests include tuberculosis and other mycobacterial diseases, pulmonary vascular disease, and rare lung diseases.

Spacing
Use only one space between sentences.

Time
Midnight, noon, 11 a.m., 1 p.m., 9 to 11 a.m. or 9‒11 a.m., 9 a.m. to 5 p.m. All times should indicate time zone (EST, EDT, etc.) unless it’s clear from the context or a previous reference in the text to the time zone. (The ATS IC Final Program receives special treatment due to layout consistency — time may be shown with double 0s. For example: 9:00 a.m.)

  • How to list time for events: Time and Time Zone, Day, Date.
    • Example: 5 p.m. EDT, Wednesday, Nov. 4, 2015.

United States, U.S.
Acronym acceptable when used as an adjective or noun. Examples:

  • We have many members based in the United States.
  • We have many members based in the U.S.
  • We value our U.S. members.

Website
One word, lowercase. Example: “Check the website for more details.”

Required Text for Industry-Organized Non-CME Symposia Ads

  1. An Industry-Organized Symposium at the ATS 2017 International Conference
    A non-CME educational program sponsored by ________ (name of sponsor) open to all ATS 2017 International Conference attendees.
    -OR-
  2. An Industry-Organized Symposium at the ATS 2017 International Conference
    All ATS 2017 International Conference attendees are invited to attend this non-CME educational program sponsored by _______ (name of sponsor)
    -OR-
  3. An Industry-Organized Symposium at the ATS 2017 International Conference
    A non-CME educational program sponsored by __________(name of sponsor). Due to regulatory restrictions, this program is only available to attendees (from/not from) the United States (or other regions/countries).

Required Text for MECC-Organized Non-CME Symposia Ads – (MECC – Medical Education Communication Company)

  1. A MECC-Organized Symposium at the ATS 2017 International Conference
    A non-CME educational program sponsored by ________ (name of sponsor) and supported by a Grant from ________ (name of supporter) open to all ATS 2017 International Conference attendees.
    -OR-
  2. A MECC-Organized Symposium at the ATS 2017 International Conference
    All ATS 2017 International Conference attendees are invited to attend this non-CME educational program sponsored by _______ (name of sponsor) and supported by a Grant from ________ (name of supporter).
    -OR-
  3. An Industry-Organized Symposium at the ATS 2017 International Conference
    A non-CME educational program sponsored by __________ (name of sponsor) and supported by a Grant from ________ (name of supporter).
    Due to regulatory restrictions, this program is only available to attendees (from/not from) the United States (or other regions/countries).