The ATS provides a selection of image graphics for exhibitors to promote their presence at ATS 2023 through LinkedIn, Facebook, Instagram, Twitter, and email. These promotional assets can be downloaded using the Exhibitor Dashboard or by clicking button below.

The Logo

The ATS 2023 International Conference logo is a visual translation of the brand attributes of the American Thoracic Society’s International Conference. It is a visual signature that should always adhere to these standard guidelines. Because of the complexity and nature of the exhibit environment, controlling exposure of the logo is vital.

When displaying the ATS 2023 International Conference logo, please maintain consistency with its established configuration and the way in which it is displayed.

Requirements for all advertising, sponsorships, mailing lists, and all other promotional materials. The ATS edits text to conform to the Style Guide.

Academic, Courtesy, Legislative, Professional Titles and Surnames  

If title precedes name, uppercase (Professor of Pediatrics Samuel Smith, MD). If it follows, lowercase (Samuel Smith, MD, professor of pediatrics).Notes:

• On first reference: MD, PhD, or RT 
• On second reference: Dr.
• Not a doctor: Use Mr. or Ms. on second reference. 
• Use of first name acceptable in direct quotes. 
• When referencing institution after title, the inclusion of city and state is not necessary for major institutions: “Samuel Smith, MD, professor of pediatrics at Johns Hopkins University School of Medicine.” 
• Rep., Reps., Sen. and Sens. as formal titles. Spell out, lowercase representative and senator in other uses. 
• Do not use any honorific titles behind people’s names, such as FACP.   

Acronyms, Abbreviations 

No periods (MD, PhD, AJRCCM). Exceptions: U.S., Dr., Rep., a.m., p.m. Do not put abbreviations or acronyms in parentheses behind full names unless they’re difficult to recognize on second reference. Notes:

• Acceptable: “The National Institutes of Health announced…”   
• Not acceptable: “The National Institutes of Health (NIH) announced…” 

American Thoracic Society  

• On first reference: American Thoracic Society
• On second reference/use in headline: T/the ATS or T/the Society.
• Possessive: the ATS’s (not the ATS’). 

ATS 2023 Convention Center Name

On first reference:
T/the Walter E. Washington Convention Center
On second reference and in headline:
Walter E. Washington Convention Center

ATS 2023 International Conference

On first reference: The/the ATS 2023 International Conference (exceptions include pages within the International Conference website and promotional materials in which the context is immediately clear or space is limited).

On second reference and in headlines:

• ATS 2023
• T/the International Conference
• In longer texts — in which variety makes copy more readable — the use of conference (rather than International Conference) is acceptable.

Not acceptable: meeting, annual meeting, congress, or event

Cities, States 

All domestic and international cities are followed by state, province, and/or country. Domestic cities do not need to be followed by country. Example: Washington, DC

Dates, Months

Abbreviate these months per AP Style:

• Jan.
• Feb.
• Aug.
• Sept.
• Oct.
• Nov.
• Dec.

Do not include “th” in the date. Examples: Jan. 7 and July 7. Use a year if not apparent: Jan. 7, 2023.

Spell out when using alone or with a year:

• It was an unseasonably warm December. 
• They planned to revive the initiative by March 2023. (No comma between month and year in this instance.) 

How to list time for events: Time and Time Zone, Day, Date. Example:

• 5 p.m. EDT, Thursday, July 14, 2023

email, e-newsletter, e-book 

Note the hyphen use.

Exhibit Hall

On first reference: T/the ATS 2023 Exhibit Hall
On second reference and in headlines: T/the Exhibit Hall
Not acceptable: Exhibit Floor

Microsites: The ATS allows exhibitors to use "ATS 2023" as part of their URL for microsites. Example: example.com/ATS2023

Acceptable References to Booth Numbers
The following are all acceptable references to booth numbers at ATS 2023. For references that appear outside of the Walter E. Washington Convention Center (mailers, etc.) “at ATS 2023” is required after each of the options listed below. For references that appear inside the convention center (banners, floor clings, etc.), it is not.
Stop by Booth #XXX
Visit Booth #XXX
Visit Stand #XXX
Visit us at Booth/Stand #XXX

Graphic Design Rules

The ATS allows approved use of the ATS 2023 Conference logo.

Advertisers, exhibitors and supporters are required to submit a request to use the conference logo along with a reference, description or sample by emailing Dustin Bell, Senior Project Coordinator, dbell@thoracic.org. The ATS 2023 Logo Use and Permission Guidelines will be available soon. Please check back for more information.

Advertisers, exhibitors, and supporters cannot:

• Use the ATS association logo or tagline.
• Use the ATS 2023 artwork (except approved exhibitor ATS 2023 conference logo) or colors:
  • RGB: 0-173-238, CMYK: 70-14-0-0, Hex: 00ADEE, PMS: 2995- Cyan
  • RGB: 1-32-87, CMYK: 100-93-34-34, Hex: 012057, PMS: 289- Dark Cyan (Navy)
  • RGB: 250-173-25, CMYK: 1-36-99-0, Hex: FAAD19, PMS: 130- Honey
  • RGB: 255-222-56, CMYK: 2-9-87-0, Hex: FFDE38 PMS: 115- Yellow
  • RGB: 24-119-249, CMYK: 78-54-0-0, Hex: 1877F9, PMS: 285- Primary blue
  • RGB: 111-50-109, CMYK: 63-93-28-12, Hex: 6F326D, PMS: 520

Headlines 

Headlines should be “up style.” Capitalize the first word (and the first word after a colon in the headline), as well as the first letter of each word that follows, with the exception of prepositions, articles, and conjunctions, unless they are longer than three characters. Always use numerals. Acronyms accepted unless obscure.

• Prepositions: Under, Above, on, at, by, After, Before, Around, Amid, With 
• Articles: the, a, an 
• Conjunctions: and, or, nor, While 
• Hyphens and compound words: Aspirin-Exacerbated Respiratory Disease (both parts of hyphenated word) 
• Lowercase “to,” which is a preposition and an infinitive marker. 
• Example: ATS Joins in Effort to Fight Against Global TB 

Health care 

Always two words, no hyphen. Example: health care proposal 

Hyperlinks 

Omit www prefix of a URL. Example: thoracic.org 

Industry Programs

Required Text for Industry Programs

1. An Industry Program presentation at the ATS 2023 International Conference
   This presentation is sponsored by _____ (name of sponsor) and is open to all ATS 2023 International Conference attendees.
   • OR –
2. An Industry Program presentation at the ATS 2023 International Conference
   This presentation is sponsored by _____ (name of sponsor). Due to regulatory restrictions, this presentation is only available to attendees (from/not from) the United States (or other regions, countries).

Required Text for Guru Bar Ads/Invitations/RSVP Landing pages

1. A Guru Bar presentation at the ATS 2023 International Conference This presentation is sponsored by ________ (name of sponsor) and is open to all ATS 2023 International Conference attendees.
   • OR –
2. A Guru Bar presentation at the ATS 2023 International Conference This workshop is sponsored by _______ (name of sponsor). Due to regulatory restrictions, this workshop is only available to attendees (from/not from) the United States (or other regions, countries).

Required Text for Industry Supported Evening Symposia Ads/ Invitations/RSVP Landing Pages

1. An Industry Supported Symposium at the ATS 2023 International Conference An evening symposia educational program sponsored by _______ (name of sponsor) open to all ATS 2023 International Conference attendees.
   • OR –
2. An Industry Supported Symposium at the ATS 2023 International Conference An evening symposia educational program sponsored by _______ (name of sponsor). Due to regulatory restrictions, this program is only available to attendees (from/not from) the United States (or other regions/countries).

Required Text for MECC-Organized Evening Symposia Ads/Invitations/ RSVP Landing pages - (MECC - Medical Education Communication Company)

1. A MECC-Organized Symposium at the ATS 2023 International Conference An evening symposia educational program sponsored by ________ (name of sponsor) and supported by a grant from ________ (name of supporter) open to all ATS 2023 International Conference attendees.
   -OR -
2. A MECC-Organized Symposium at the ATS 2023 International Conference An evening symposia educational program sponsored by ______ (name of sponsor) and supported by a grant from _______ (name of supporter). Due to regulatory restrictions, this program is only available to attendees (from/not from) the United States (or other regions/countries).

Additional items pertaining to Industry Programs

• It is strictly prohibited to use “American Thoracic Society”, “ATS”, “ATS 2023”, or any reference thereof, in a website link, email address, RSVP link, or registration link.
• When referencing two programs it is necessary to reference both i.e. An Industry Theater and Guru Bar presentations with the required text above.
• Do not use any honorific titles behind people’s names such as FACP.

Internet

Capitalize. 

Numbers 

Spell out one through nine. Use numerals for 10 and greater. Exception: Percentages should be written as numerals. For consistency, another exception to the rule applies when there are several figures in one sentence. Examples:  

• “Last year, 15,000 members gave to the Funds for the Future program, including more than 100 who gave $250 or more, and 8 [rather than “eight”] people who gave more than $1,000.” 
• “Of the total amount of ATS 2023 attendees, 4.7 percent practice in South America.”  

Phone, Fax  

Use dashes not parenthesis: 212-315-6442. Do not use periods in place of dashes. 

Percentages  

Percentages are always expressed as numerals, followed by the word “percent” (not the % symbol). 

Room Locations

When referencing room locations, include hotel name, followed by room name, followed by building and/or level in parenthesis.

• The Marriott Marquis Washington, Marquis Ballroom (Level M2)

Serial Comma 

Use serial comma unless copy is for press releases. Example: His clinical research interests include tuberculosis and other mycobacterial diseases, pulmonary vascular disease, and rare lung diseases.

Spacing 

Use only one space between sentences. 

Time  

Midnight, 12 p.m., 11 a.m., 1 p.m., 9 to 11 a.m. or 9‒11 a.m., 9 a.m. to 5 p.m. All times should indicate time zone (EST, EDT, etc.) unless it’s clear from the context or a previous reference in the text to the time zone. Note: Do not use “noon.” Instead, use “12 p.m.”  

How to list time for events: Time and Time Zone, Day, Date: 

• 5 p.m. EST, Thursday, Dec. 8, 2023.   

United States, U.S.  

Acronym acceptable when used as an adjective or noun. Examples:

• We have many members based in the United States.
• We have many members based in the U.S.
• We value our U.S. members.

website 

One word, lowercase. Example: “Visit the website for more details.”