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First Time Exhibitors

By deciding to participate at the ATS 2017 International Conference Exhibition, you’ve made a smart decision that can help your company support and achieve your marketing and sales goals.

Because our goal is to build a long-term relationship with your company, as a new exhibitor, we don’t just rent you booth space and hope things work out. Our dedicated exhibit team works hard to make sure you are positioned to get the most from your investment. 

If you have not done so already please take advantage of the new exhibitor webinar along with the five strategic exercises shown below.  Learn skills you can use at any trade show your company may exhibit.

  1. New Exhibitor Webinar

    Replay: NEW - ATS New Exhibitor On-Boarding Web-Briefing: Your Step-by-Step Guide to Succeeding at ATS 2017
    Webinar Link
    Workbook Link

    In just 45 minutes, without leaving your desk, ATS staff and America’s leading exhibiting expert, Jefferson Davis of Competitive Edge, shares important information and overviews the key elements of the complimentary new exhibitor on-boarding program.

    No matter how long you’ve exhibited at trade shows, we guarantee you will leave this web-briefing more informed, more focused, and better prepared with practical tools to exhibit successfully at the ATS 2017 International Conference Exhibition.

    Topics Include:

    • About ATS 2017, your exhibitor support team, resources available to exhibitors
    • The New Exhibitor On-Boarding program:
    • Strategically timed educational emails with 5 critical exhibiting success exercises
    • Overview of the Exhibitor Success and ROI Center
    • Overview of the 21 point Exhibiting Effectiveness Evaluation conducted by a tradeshow expert
    • What to pay careful attention to as you prepare for the show
    • Understanding ATS 2017 attendees: who attends, why they attend, what they want, need and expect from exhibitors
    • ATS staff’s keys to success for new exhibitors
    • 10 biggest mistakes new exhibitors make
    • Q&A
  2. Strategic Exercises

    As part of our New Exhibitor On-Boarding Program, you should have received a series of five quick read instructional emails to help you address the strategic factors that determine the difference between exhibiting success or failure.

    We strongly encourage you to not only read each of these five emails, but more importantly to do the quick exercises presented. If you do, you will dramatically improve your odds of having a successful exhibiting experience.

    CRITICAL SUCCESS FACTOR #1: DEFINE YOUR OUTCOMES
    CRITICAL SUCCESS FACTOR #2: IDENTIFY & ATTRACT YOUR IDEAL VISITORS

    CRITICAL SUCCESS FACTOR #3: MANAGE YOUR VISITOR EXPEREINCE
    CRITICAL SUCCESS FACTOR #4: MANAGE YOUR LEADS
    CRITICAL SUCCESS FACTOR #5: MEASURING PERFORMANCE, VALUE & ROI