The ATS Exhibitor Success & ROI Center is your and your staff’s FREE, on-demand, 24/7 resource to expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.
For starters, check out the Standout Exhibit Report from ATS 2023. The ATS provides exhibitors with the award winning E3-Exhibiting Effectiveness Evaluation so exhibitors learn, with regard to their booth, product presentation and staff, what they are doing well and what areas can be improved. Our evaluators compile the best ideas into the Standout Exhibit Report. Use this report and your company’s previous E3 reports for guidance, ideas and inspiration when planning for ATS 2024.
Next, take advantage of proven-effective tradeshow productivity resources by following this five-step process:
STEP 1: Download Planning, Cost Control & Measurement Tools:
- 16 Week Tradeshow Planning Tool
- Exhibit Budgeting & Cost Control Calculator
- Exhibiting & Financial Performance Metrics Tool (Excel Spreadsheet)
STEP 2: Download Strategic Planning Exercises: Gather your team and do these exercises around the recommended timeframes
- Define Your Outcomes – 16-20 weeks prior to the show
- Identify & Attract Your Ideal Visitors – 8-12 weeks prior to the show
- Manage Your Visitor Experience – 12-16 weeks prior to the show
- Lead Management – 6-8 weeks prior to the show
- Measure Your Performance & ROI – 4-6 weeks prior to the show
STEP 3: Watch, Learn & Succeed with Live and On-Demand Webinars:
How to Improve Brand Awareness & Attract More Respiratory Health Specialists to Your Exhibit
Tuesday, January 30, 2024
2 - 3 p.m. EST
In the weeks and months leading up to ATS 2024, respiratory health professionals pay closer attention to content and marketing media to help plan their event schedule. This is the perfect time for all companies to capture more mind share and get on the agenda of the attendees before the show floor opens.
Register for this all-new exhibitor support webinar to learn how to put together an integrated marketing plan combining things you can be doing on your own and utilizing relevant ATS marketing opportunities.
How to Improve your Tradeshow Lead Management Process
Wednesday, March 13, 2024
2 - 3 p.m. EST
Whether your goal is to inform and educate respiratory health specialists or convert leads to sales, having a well-designed lead management process is critical to your success.
Regardless of your level of exhibiting experience, you will not want to miss this all-new webinar with tradeshow productivity expert Jefferson Davis as he takes you on a deep dive on how to get more leads, improve the quality of leads captured, and increase the percentage of leads that convert to business.
Replay: "New" Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience
ATS staff and exhibiting productivity expert, Jefferson Davis of Competitive Edge will share important show and attendee information, discuss the "ins and outs" of exhibiting at ATS 2023, and provide useful knowledge with exhibiting tools and resources critical to your company's exhibiting success.
Replay: How to Improve Exhibiting Productivity & ROI by Applying the Exhibit Marketing Process
View-by date: 20 weeks prior
Replay: Inside YOUR Exhibiting Numbers: Budgeting, Managing Costs, Measuring & Reporting Exhibiting Performance, Value & ROI
View-by date: 18 weeks prior
Replay: How to Make Your ATS Exhibit Stand Out from the Crowd
View-by date: 16 weeks prior
Replay: Meeting Attendees Learning & Shopping Needs Through In-Booth Demonstrations and Presentations
View-by date: 14 weeks prior
Replay: Secrets of the Aisles: How to Prepare Your Booth Staff for Peak Performance
View-by date: 6 weeks prior
STEP 4: Read How-to Exhibiting Articles for More Ideas
Planning/Cost Control
- What Role Should Show Location Play in Your Exhibiting Decision
- Exhibit Budgeting & Cost Control Calculator
- The Most Overlooked Key to Exhibiting Success
- Planning to Win: Exhibiting by Objectives
- Exhibiting Dollars and Sense
Your Exhibit
- Booth Location Blues
- NEW! 2023 ATS Standout Exhibit Report
- NEW! 2022 ATS Standout Exhibit Report
- 2019 ATS Standout Exhibit Report
- So Why Should an Attendee Visit Your Booth
- A Worthy Destination-Designing an Effective Exhibit
- Exhibiting is a Contact Sport: How to Create Demonstrations & Presentations
- 9 Steps to Stand Out & Be Remembered at Your Next Show
- Improving Exhibiting Effectiveness E-book
Marketing Your Participation
- Why Promoting Your Exhibit is More Important Than Ever Before
- Discover and Deliver Your Attendee-Focused Value Proposition
- The Single Most Important Factor Impacting Exhibiting ROI
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- High-Impact Pre-Show Marketing
- How to Use Event Marketing Sponsorships to Support Business Objectives and Deliver Value
- How to Take the Guesswork Out of Tradeshow Direct Mail
- Integrating Social Media into Your Tradeshow Program
- 4 Steps to Tradeshow PR
Staffing
- How Many Booth Staff Should You Have?
- How Sales Reps Can Better Use Shows to Achieve Sales Goals
- Rules of Booth Visitor Engagement
- Staffing for Success
- How to Conduct an Effective Pre-Show Staff Prep meeting
Lead Management & Measurement
- Lead Persistence – The Key to Tradeshow Lead Conversion
- Three Important Questions Your Boss Might Ask You About Your Tradeshow Program
- CEIR Insight Report: How Exhibitors Can Improve Lead Quality and Sales Conversion
- Exhibit & Financial Performance Metrics Tool
- Closed-Loop Lead Management
- Managing Leads Through Sales Cycle Milestones
- Exhibit Measurement Made Easy
STEP 5: Ask the Tradeshow Expert
ATS made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions exhibiting productivity questions and Mr. Davis will respond within 24-48 hours. Submit your question now!
