ATS Industry Advertising Style Guide

HomeExhibitors ▶ ATS Industry Advertising Style Guide

Requirements for all advertising, sponsorships, mailing lists, and all other promotional materials. The ATS edits text to conform to the Style Guide.

Academic, Courtesy, Legislative, Professional Titles and Surnames

If title precedes name, uppercase (Professor of Pediatrics Samuel Smith, MD). If it follows, lowercase (Samuel Smith, MD, professor of pediatrics). Notes:

  • On first reference, MD, PhD, or RT
  • Dr. on second reference.
  • Not a doctor: use Mr. or Ms. on second reference.
  • Use of first name acceptable in direct quotes.
  • When referencing institution after title, the inclusion of city and state is not necessary for major institutions: “Samuel Smith, MD, professor of pediatrics at Johns Hopkins University School of Medicine.”
  • Rep., Reps., Sen. and Sens. as formal titles. Spell out, lowercase representative and senator in other uses.
  • Do not use any honorific titles behind people’s names such as FACP. 

Acronyms, Abbreviations

No periods (MD, PhD, AJRCCM). Exceptions: U.S., Dr., Rep., a.m., p.m. Do not put abbreviations or acronyms in parentheses behind full names unless they’re difficult to recognize on second reference.

Notes:
Acceptable: “The National Institutes of Health announced.” 
Not acceptable: “The National Institutes of Health (NIH) announced.”


American Thoracic Society

On first reference: The American Thoracic Society
On second reference/use in headline: T/the ATS or T/the Society. Possessive: the ATS's (not the ATS').


Cities, States

All domestic and international cities are followed by state, province, and/or country. Domestic cities do not need to be followed by country. Example: San Diego, California


Dates, Months

Abbreviate these months AP Style: Jan., Feb., Aug., Sept., Oct., Nov., Dec. Do not include “th” in the date. Examples: Jan. 7 and July 7. Use a year if not apparent: Jan. 7, 2021. Spell out when using alone or with a year:

  • It was an unseasonably warm December.
  • They planned to revive the initiative by March 2021. (No comma between month and year in this instance.)
  • How to list time for events: Time and Time Zone, Day, Date.
    • Example: 5 p.m. EDT, Thursday, Aug. 27, 2021

Time

Midnight, 12 p.m., 11 a.m., 1 p.m., 9 to 11 a.m. or 9‒11 a.m., 9 a.m. to 5 p.m. All times should indicate time zone (EST, EDT, etc.) unless it’s clear from the context or a previous reference in the text to the time zone. (The ATS IC Final Program receives special treatment due to layout consistency — time may be shown with double 0s. For example: 9:00 a.m.) Note: Do not use “noon.” Instead, use “12 p.m.”

  • How to list time for events: Time and Time Zone, Day, Date.
    • Example: 5 p.m. EDT, Thursday, Nov. 5, 2021.

United States, U.S.

Acronym acceptable when used as an adjective or noun. Examples:

  • We have many members based in the United States.
  • We have many members based in the U.S.
  • We value our U.S. members.