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Advertising Policy

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Requirements for all advertising, sponsorships, mailing lists, and all other promotional materials. The ATS reserves the right to edit text to conform to the Style Guide.

American Thoracic Society

  • On first reference: American Thoracic Society
  • On second reference/use in headline: T/the ATS or T/the Society.
  • Possessive: the ATS’s (not the ATS’). 

ATS 2021 International Conference

On first reference: The/the ATS 2021 International Conference (exceptions include pages within the International Conference website and promotional materials in which the context is immediately clear or space is limited).

On second reference and in headlines:

  • ATS 2021
  • T/the International Conference
  • In longer texts — in which variety makes copy more readable — the use of conference (rather than International Conference) is acceptable.

Not acceptable: meeting, annual meeting, congress

ATS Endorsement

The ATS does not endorse commercial entities (companies), products or programs. No mention of an ATS endorsement or partnership should be expressed or implied in advertising, marketing, or communications of any type, etc.  

Graphic Design Rules

Advertisers, exhibitors, and supporters cannot:

  • Use the ATS association logo or tagline.
  • Use the ATS blue (reflex blue)
    • ATS BluePantone - Reflex Blue C, RGB - 37, 65, 143, CMYK -100, 90, 10, 0
  • Use the ATS 2021 artwork (except approved exhibitor ATS 2021 conference logo) or colors:
    • RGB – 0, 22, 137, CMYK – 100, 96, 12, 9, HEX – 001689, PMS – 2746 C
    • RGB – 20, 89, 209, CMYK – 86, 68, 0, 0, HEX – 1459D1, PMS – 285 C
    • RGB – 255, 205, 56, CMYK – 0, 19, 87, 0, HEX – FFCD38, PMS – 123 C
    • RGB –79, 179, 163, CMYK – 67, 7, 43, 0, HEX – 4FB3A3, PMS – 563 C
    • RGB – 192, 50, 92, CMYK – 20, 94, 50, 4, HEX – BF325C, PMS – Strong Red C
    • RGB – 148, 151, 153, CMYK – 45, 35, 35, 0, HEX – 949799, PMS – Cool Gray 7 C

The ATS allows approved use of the ATS 2021 Conference logo.
Advertisers, exhibitors, and supporters are required to submit a request to use the conference logo along with a reference, description, or sample by emailing czahn@thoracic.org. The ATS 2021 Logo Use and Permission Guidelines will be available soon. Please check back for more information.

Industry Programs

Required Text for Industry Programs

  1. An Industry Program presentation at the ATS 2021 International Conference
    This presentation is sponsored by _____ (name of sponsor) and is open to all ATS 2021 International Conference attendees.
    • OR –
  2. An Industry Program presentation at the ATS 2021 International Conference
    This presentation is sponsored by _____ (name of sponsor). Due to regulatory restrictions, this presentation is only available to attendees (from/not from) the United States (or other regions, countries).
  • It is strictly prohibited to use “American Thoracic Society”, “ATS”, or any reference thereof, in a website link, email address, RSVP link, or registration link. You can use ATS 2021.
  • Do not use any honorific titles behind people’s names such as FACP.

Industry Solutions Center

On first reference: T/the ATS 2021 Industry Solutions Center
On second reference and in headlines: T/the Industry Solutions Center
Not acceptable: Exhibit Floor, Exhibit Hall
Microsites: The ATS allows exhibitors to use "ATS 2021" as part of their URL for microsites. Example: example.com/ATS2021

URLs

It is strictly prohibited to use “American Thoracic Society”, “ATS”, or any reference thereof, in a website link, email address, RSVP link, or registration link. Exception: The ATS allows exhibitors to use "ATS 2021" as part of their URL for microsites only. For example: example.com/ATS2021